Objective

A leading research firm sought to capture insights from senior executives in the Banking and Insurance industries across Australia and New Zealand. The goal was to understand experiences and perceptions of top IT/BPO service providers, helping businesses refine their vendor strategies.

Challenges

1. Targeting a Niche Audience:

   • The study required high-level executives (Managers and above) from business and technology functions within the Banking and Insurance industries.

   • Participants needed prior experience with top IT/BPO vendors like Infosys, Accenture, IBM, Capgemini, Cognizant, and others.

2. Ensuring Balanced Representation:

   • Recruiting 200 respondents from each industry while maintaining a diverse mix of technology and business executives.

3. Accurate Vendor Experience Screening:

   • The study did not have age, gender, or seniority constraints, but vendor experience was a mandatory screener to ensure relevant insights.

     
     

Solution

✔ Targeted Outreach Strategy: We leveraged professional networks, executive panels, and industry databases at Xcel Global Panel to identify qualified executives across Australia and New Zealand.
✔ Pre-Screening & Qualification: We employed a detailed screener questionnaire to ensure that all participants had direct experience working with at least one of the top 10-15 IT/BPO vendors.
✔ Efficient Data Collection: Implementation of structured executive-friendly survey formats with both quantitative and qualitative components, ensuring high response rates.
✔ Industry-Specific Insights: Customized survey questions were incorporated to capture pain points, satisfaction levels, and vendor impact in Banking and Insurance.

Outcome

Not only did our expert team successfully recruited 400 executives (200 from Banking & 200 from Insurance) across business and technology functions in Australia and New Zealand but also ensured 100% compliance with vendor experience screening, delivering highly relevant insights for the study. The client gained a detailed qualitative and quantitative feedback with a clear view of vendor strengths, areas for improvement, and decision-making factors in IT/BPO service selection. The delivered actionable insights, helped the brand refine their vendor engagement strategies and optimize IT partnerships.

Leverage expert-driven research to understand key industry trends and vendor performance. Contact Xcel Global Panel today for tailored executive research solutions!