The Challenge

A leading safety equipment manufacturer sought to decode the purchase behaviors of key user groups—contractors, painters, landscapers, and other home professionals—in the U.S. They aimed to understand motivations, pain points, and brand preferences influencing safety equipment purchases.

The Solution

Leveraging XGP’s robust panel, we reached 1,000 verified home professionals across the U.S. within just 10 days. A concise 15-20 minute survey captured the end-to-end purchase journey—right from product discovery to final purchase and post-purchase satisfaction.

The Impact

The study unlocked actionable insights into:

• Preferred purchase channels (retail vs. online)

• Key decision drivers (comfort, price, durability)

• Brand loyalty vs. experimentation

• Pain points in product availability and sizing

These insights enabled the client to fine-tune their go-to-market strategy, optimize product messaging, and identify untapped micro-segments.

Looking to optimize your product messaging or expand into niche professional segments?
Connect with our experts at Xcel Global Panel to explore how tailored research can power smarter decisions for your brand.