An electronics research firm partnered with Xcel Global Panel to run an ongoing global tablet market research study across 10–25 countries, targeting tablet buyers and intenders aged 18–64 with brand-specific quotas to understand constantly evolving consumer mindsets and purchase triggers. The study aimed to provide tablet buyer behavior insights and offer a comprehensive consumer electronics usage tracker, along with a detailed brand-specific tech market analysis and multinational purchase intent study.

Business Challenge

A global electronics research firm needed to decode and plunge into the mindset of current tablet buyers and those intending to purchase within the next 6 months. The study required brand-specific quotas and geographic coverage spanning 10 to 25 countries, targeting individuals aged 18–64.

The aim was to capture real-time consumer behavior tracking, tablet consumer insights, and purchase decision analytics at scale, supporting strategic planning with accurate, timely insights across global tech markets. The client needed a comprehensive view of global electronics trends, digital buyer preferences, and the tablet purchase journey to drive informed decisions.

Our Approach

Xcel Global Panel implemented a flexible, country-specific sampling model tailored for international execution. We activated pre-profiled audiences across multiple regions, focusing on individuals aged 18–64 who were actively engaged in buying or researching tablets. Brand-level screening was built into each market’s setup, allowing precise quota management. To support long-term insights, the study was designed as a rolling tracker, enabling real-time consumer behavior tracking and continuous measurement throughout the year without compromising on data consistency, depth, or delivery timelines. The approach provided a deep dive into tablet segmentation data, electronics consumer profiling, and mobile tech purchase triggers.

Results

The tracker continues to generate thousands of qualified completes across key global markets, with robust segmentation by brand, intent phase, and demographic profile. Insights from the study have helped the client benchmark performance across countries, identify shifts in brand perception, and adapt go-to-market strategies based on emerging purchase behavior. The continuous data stream has become an integral part of the client’s strategic decision-making cycle, providing valuable tablet trend analytics, buyer trend mapping, and multi-country device tracking to shape future marketing efforts.

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Xcel Global Panel delivers brand-specific, multinational trackers built for scale and reliability, offering insights into user intent analysis and tablet category performance.