Objective

A global brand sought to test the effectiveness of its video and image-based advertisements among the general population in Mexico. The research required real-time eye-tracking, making it essential for all respondents to keep their cameras active during the survey. The client needed a sample of 400 participants, segmented by gender and generation (Gen Z and Millennials), ensuring a balanced and representative dataset.

Challenges

• Ensuring high compliance with camera-on requirements for accurate eye-tracking data.

• Recruiting diverse participants across age and gender groups.

• Delivering cost-effective research without the need for translation services.

  
  

Solution

Our approach focused on:

• Targeted Recruitment: Leveraging specialized online panels and digital outreach to attract Spanish-speaking Gen Z and Millennial respondents across Mexico.

• Pre-Screening & Compliance: Implementing a pre-survey camera activation check to ensure respondents understood and adhered to the study’s requirements.

• Efficient Pricing & Execution: Providing a competitive quote for 400 respondents, enabling cost-effective execution while ensuring high-quality data collection.

Outcome

Achieved 100% camera compliance among qualified respondents, ensuring precise eye-tracking insights. Maintained a balanced sample composition, meeting all demographic quotas. The study was executed seamlessly in Spanish, eliminating language barriers and additional costs. This research provided the brand with actionable insights on visual engagement, ad effectiveness, and audience attention patterns, helping refine their marketing strategies for the Mexican market. This study highlights the importance of methodological rigor and localized execution in delivering high-quality consumer insights for marketing optimization.

Ensure precise eye-tracking data, seamless execution, and high-quality behavioral insights with our expert research solutions. Whether it's online video/image testing, consumer engagement tracking, or ad effectiveness studies, XGP delivers reliable, cost-effective, and localized research tailored to your needs.

Contact us today to optimize your marketing strategies with data-driven insights!