Client

A leading university in Australia partnered with us to conduct a Discrete Choice Experiment (DCE) across seven countries to better understand consumer decision-making behavior. The study required highly structured survey execution, secure data handling, and fast turnaround—all within a tight one-month timeline.

Objective

The university aimed to understand consumer preferences through a Discrete Choice Experiment (DCE), requiring a multi-country online survey that ensured data accuracy, secure handling, and rapid execution within one month. The goal was to execute a large-scale multi-country DCE survey covering across Australia, Brazil, Canada, Denmark, the United Kingdom, Indonesia, and the United States.

Challenges

1. Multi-Market Execution & Translation – Ensuring culturally relevant translations and accurate survey scripting across different languages.

2. Data Authenticity & Integrity - To stop AI-based copy-paste fraud in surveys, we implemented a powerful AI-driven security feature that automatically detects and flags copy-paste responses before they enter the dataset.

3. Data Security & Compliance – Addressing AI-based fraud detection, maintaining encrypted storage, and adhering to GDPR standards for safe data handling.

4. Panel Recruitment & Incentives – Engaging respondents through social media, referrals, and affiliates while ensuring fair incentive distribution via gift cards.

Impact

By leveraging our expertise in global research execution, structured DCE methodologies, and secure data processing, we delivered a high-quality dataset that empowered the university to gain deep insights into consumer decision-making behaviors across multiple markets.

• 7,257 Participants Surveyed across 7 countries within a 30-day period.

• High-quality DCE Data Delivered, ensuring structured choice modeling insights.

• 100% GDPR Compliance Achieved, with secure data handling and removal post-delivery.

• Optimized Panel Engagement & Incentives, ensuring high participation and response rates.

Looking to execute large-scale, multi-country studies with precision and compliance? Trust Xcel Global Panel to make it happen!