A property platform approached Xcel Global Panel to conduct a metro-focused study among 18-45-year-olds in India, identifying the most-visited websites for buying and renting, with 500 completes delivered quickly and accurately. This study offered insights into real estate consumer behavior in India and property website usage trends, along with metro city home search insights through a digital real estate market study.

Business Challenge

A leading brand in the property sector wanted to comprehend online housing behavior related to real estate, specifically, which platforms consumers use when buying or renting properties. The study needed to capture responses exclusively from metro cities in India and target users aged 18–45. With a sample size of 500, the challenge lay in isolating relevant, property-engaged respondents while ensuring broad platform representation and quick delivery for a fast-moving market domain.

Our Approach

Xcel Global Panel activated a metro-focused property research strategy, leveraging our pre-profiled respondents who had recently searched for or interacted with online property platforms. We implemented demographic targeting to ensure the 18-45 age range was accurately represented and integrated screening logic to capture platform-level behavior for both renting and buying scenarios. Real-time data checks and agile panel management enabled us to complete the study with high-quality responses, meeting the 500-complete goal within the client’s timeline.

Results

The study was successfully completed with 500 qualified respondents across key Indian metros. It revealed clear preferences around the most-visited websites for both buying and renting property, along with age-specific behavior trends and platform loyalty patterns. These insights allowed the client to fine-tune their housing market digital strategy, focusing media spend on high-traffic platforms and better aligning messaging with consumer search intent across metro audiences.

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