The Challenge

A global e-commerce platform wanted to decode how online Middle east shoppers across six key Middle Eastern markets discover, choose, and purchase gifts online. From cultural insights to platform usage, the brand needed localized insights to fine-tune its regional marketing strategy.

Markets Covered: Kuwait, KSA, UAE, Jordan, Oman, Qatar

The Solution

Through XGP’s hyper-targeted panel reach, we surveyed 1,200 online shoppers (200 per market) who had recently opted for online gifting. In a 15–20-minute survey, we captured their motivations, purchase triggers, preferred platforms, and gifting behaviors—ensuring a deep cultural and behavioral understanding.

The Impact

The study revealed:

• Differences in gifting frequency and occasions by country

• Top gift categories purchased online

• Key motivators: convenience, personalization, and offers

• The growing role of mobile shopping journeys

These insights are now helping the client localize campaigns, optimize platform experiences, and boost conversion across the GCC markets and Levant regions.

Want to dive deeper into online gifting trends across the Middle East?
Contact our experts at Xcel Global Panel to learn how shopper insights from 1,200 respondents across 6 markets can power your next big strategy.